REAL ESTATE PROJECT BRANDING
REMA takes real estate projects from a conceptual idea to marketable community with a comprehensive
branding process to create a highly identifiable name brand with strong promotional appeal to the definted
target market.
The process goes far beyond the typical agency logo design with research to establish a name and iconic
image that establishes the sense of place necessary for real estate developments. A focus on Web-Centric
marketing ensures name and brand are driven by web domain availability.
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Complete review of the geographic competition
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Project Naming with rationale based on strategic marketing
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Logo Design & Position Statement
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Graphic Standards Manual
Let us share more about the unique REMA branding process and how we can give your community a
distinctive brand that will provide promotional weight and competitive advantages.
Contact us today for a detailed review.
“Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialogue with the consumer, can this product or service qualify to be a brand”
noun
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the promoting of a product or service by identifying it with a particular brand name and icon
THE REAL ESTATE BRANDING PROCESS
Strategic Marketing Plan
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Research
Geographic Competitive Review
Historical References
Market References
Website Domain Opportunities
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Recommendations
Competitive Report
Naming Opportunities
Naming Rationale
Brand-Storming Client Workshop
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Name Perfecting
Trademark Research
Domain Research
Focus Testing
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Brand Development
Iconic Design
Positioning Statement
Graphic Standards
Trademarking
The Real Estate Marketing Alliance
