THE MARKETING & SALES AUDIT
EXAMINING MARKETING AND SALES ACTIVITIES
The Marketing and Sales Audit examines all marketing and sales activities with respect to the four phases of the REMA Marketing and Sales System: CONTROL, MARKET, SELL, and MONITOR (the
REMA System diagram is shown here). The examination includes diagnostic analysis of activities resulting in a detailed report on conclusions and recommendations.
The primary focus of the Marketing Audit is on information maintained by the Client on product offerings marketing expenditures, lead generation, conversion to site visitors and purchasers and characteristics of prospects and purchasers. Interpretation of these data relative to
The REMA Team's experience with other community developments provides a basis for evaluating the marketing communications and product offerings.
THE MARKETING AND SALES AUDIT PROCESS
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1. CONTROL
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1.1 Market Research
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1.2 Product Definition
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1.3 Planning and Budgeting
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2. MARKET
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2.1 Public Relations/Promotions
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2.2 Image Creation
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2.3 Advertising
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2.4 Community Merchandising
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2.5 Interior Merchandising
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3. SELL
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3.1 Sales Team Organization
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3.2 Selling Operations
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3.3 Realtor Cooperation
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3.4 Purchaser Satisfaction
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4. MONITOR
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4.1 Consumer Surveys
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4.2 Performance Evaluation
The Real Estate Marketing Alliance
