In real estate marketing for the new millennium your website is the new sales center. It can be assumed that virtually all prospects will visit the website - most before coming to a community. Web-Centric Marketing drives all channels of the campaign to the website. Online and off-line channels lead to the website as prominently as to locations and phone numbers. A Web-Centric marketing program combines organic and paid vehicles all working to create awareness for the website and increased visibility on the crowded
World-Wide-Web.
A Web-Centric Program builds a marketing channel ladder up to the
website that includes:
Ongoing Website Content Management
Search Engine Optimization to Increase Web Visibility
Search Engine Marketing to Enhance Organic SEO
Off-line Direct Marketing & Traditional Media
Leads from all channels are re-marketed to in ongoing Follow Up marketing
to maintain awareness in the typical longer purchase cycle for real estate
sales.
Contact us to learn more about moving to Web-Centric Marketing and how
to build a marketing channel ladder to drive more website traffic, leads,
prospects and sales.
